When Aunt Jemima beamed at Americans from the pancake mix box on grocery  shelves, many felt reassured by her broad smile that she and her  product were dependable. She was everyone's mammy, the faithful slave  who was content to cook and care for whites, no matter how grueling the  labor, because she loved them. This far-reaching image of the nurturing  black mother exercises a tenacious hold on the American imagination. 
Micki McElya examines why we cling to mammy. She argues that the figure  of the loyal slave has played a powerful role in modern American  politics and culture. Loving, hating, pitying, or pining for mammy  became a way for Americans to make sense of shifting economic, social,  and racial realities. Assertions of black people's contentment with  servitude alleviated white fears while reinforcing racial hierarchy.  African American resistance to this notion was varied but often placed  new constraints on black women. 
McElya's stories of faithful slaves expose the power and reach of the  myth, not only in popular advertising, films, and literature about the  South, but also in national monument proposals, child custody cases,  white women's minstrelsy, New Negro activism, anti-lynching campaigns,  and the civil rights movement. The color line and the vision of  interracial motherly affection that helped maintain it have persisted  into the twenty-first century. If we are to reckon with the continuing  legacy of slavery in the United States, McElya argues, we must confront  the depths of our desire for mammy and recognize its full racial  implications.
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